The Semester's Keynote Lecture on the Political Divide
The University of Houston Political and Social Sciences Student Association hosts an annual keynote event with guest lecturers covering some of the most relevant issues in politics today. The 2021 end of year guest lecture covers the growing concerns of political partisanship in our representation which could lead to severe political gridlock in the near future.
The student association brought me on to help brand and advertise their featured lecture, Gridlock. We wanted to visually communicate the idea of America electing increasingly partisan representatives despite many Americans claiming themselves to be political moderates. From instituting a custom typeface to creating local signage, we worked on representing the growing concern of gridlock in partisan America through a red and blue dot system symbolic of the divisive political climate.
Client
+ UHPSA
Scope
+ Branding
+ Messaging
+ Custom Type
+ Social Media
+ Print Production
+ Data Visualization
+ Motion Media
Duration
October 1-27, 2021 (1 month)
Logomark & Custom Type
While most standard letterforms are completely connected, the Gridlock logo disrupts the natural progression of its type by using red and blue dots within the letterforms symbolizing the political disruption caused by a divided government. We expanded this theme presented in the logo mark throughout the brand by building a branded typeface that follows a similar pattern, Grid Display.
Grid Display
"We're not taking sides. We're drawing on new evidence, psychology, and political science to explain broad patterns of political partisanship. We wanted the design to reflect that."
Informing Academics on
America, Today
The Gridlock lecture's primary goal is to inform its guests and academics about why we're seeing an increasingly polarized political climate in America today and how that's affecting new legislation. So, when we looked for ways to advertise the event, we wanted to get people hooked and ready to learn about wha't happening in America today.
