When was the last time you can remember anything wildlife-related making the headlines? Wilder's here to change that by pushing wildlife conservation into the new era of digital activism. Wilder is a concept app design creating real lasting effects on conservation awareness. Through user surveys, interviews, and testing, the Wilder initiative has inspired over 80% of its participants to donate or sign conservation petitions after learning more about what's happening to our planet's fauna.

From sketches to high fidelity prototypes, I worked on bringing the Wilder effort to life through the form of an app that brings these stories and issues to the frontlines of media attention. The goal behind creating the application was to emphasize and celebrate the living world that surrounds us - and recognize when it's calling for help.